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Research papers

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/permission-to-launch-9387


Videos

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
×

Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan-


Research papers

Transforming an iconic brand to help customers navigate change in Japan

The world's healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement...

Catalogue: Congress 2018
Authors: Nisha Yadav, Takeshi Oshima
September 23, 2018
×

Citation

Yadav and Oshima (2018a, September 23). Transforming an iconic brand to help customers navigate change in Japan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-an-iconic-brand-to-help-customers-navigate-change-in-japan--9421


Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines


Videos

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018
×

Citation

Gaiduk, D. (2018a, September 23). How to get holistic insights within hours using behavioural science. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-get-holistic-insights-within-hours-using-behavioural-science


Research papers

Making hay where the sun shines

This paper presents a novel way to gather consumer thoughts and reactions by employing the four core factors that drive the emergence of digital culture- the internet, the smartphone, the global communication platforms and the natural urge of...

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines-9379


Videos

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
×

Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/permission-to-launch


Videos

Supplying retailers in 2018 and beyond

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Keith Sleight
Company: Unilever
June 6, 2018
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Citation

Sleight, K. (2018a, June 06). Supplying retailers in 2018 and beyond. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/supplying-retailers-in-2018-and-beyond


Videos

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Danielle Pinnington
June 6, 2018
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-todays-shopper